{"id":3751,"date":"2019-10-05T11:38:04","date_gmt":"2019-10-05T11:38:04","guid":{"rendered":"https:\/\/selfguided-toscana.it\/in-evidence\/"},"modified":"2025-06-05T14:15:40","modified_gmt":"2025-06-05T12:15:40","slug":"in-evidence","status":"publish","type":"page","link":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/","title":{"rendered":"In Evidence"},"content":{"rendered":"<p><a href=\"https:\/\/selfguided-toscana.it\/offerte\/\">Le attivit\u00e0 del Momento<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Il progetto Self-Guided Toscana, \u00a0finanziato con i Fondi POR FESR in ambito Europeo, si pone l\u2019obiettivo di introdurre delle significative innovazioni nel modo di fare business e di promuovere il brand aziendale di Bivacco Viaggi, investendo sul canale web e mobile in maniera nuova e con strumenti e prodotti altamente originali. Come risultati del progetto si attendono una maggiore diversificazione dei prodotti, l\u2019ampliamento delle linee della rete di vendita, il rafforzamento del branding digitale, l\u2019aumento e la fidelizzazione dei clienti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per raggiungere questi obiettivi \u00e8 stato sviluppato un ecosistema digitale costituito dai seguenti componenti:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">una Piattaforma editoriale multicanale (componente di back-end), per pubblicare dati di tipo geografico e non, sui seguenti tre distinti canali media.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">il modulo Sito web cartografico, con incluso l\u2019e-commerce, per rendere disponibile all\u2019acquisto in rete l\u2019offerta turistica di Bivacco Viaggi e proporre in maniera nuova il Brand dell\u2019azienda.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">il modulo Web-app cartografica, per pubblicare sul web una mappa interattiva della Toscana con i dati geografici che descrivono i pacchetti viaggio.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">il modulo App native cartografiche, per rendere disponibili ai clienti di Bivacco Viaggi i pacchetti viaggio self-guided acquistati sul sito web, sul proprio cellulare in modalit\u00e0 offline, attraverso una app per sistemi operativi iOS e Android.<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Self-Guided Toscana by Bivacco Viaggi,\u00a0 was financed through european funds POR FESR (Bando Innovazione A di Sviluppo Toscana) , and invests on web and mobile platforms offeing a\u00a0 &#8221; Multichannel Editorial Platform&#8221;specialized in Escursionistic tourism in Tuscany<\/p>\n<p>Our project is based on three modules:<\/p>\n<p>Cartographic web-site (www.selfguided-toscana.it) with e-commerce<\/p>\n<p>Cartographic Web-app cartografica<br \/>\nNative Cartographic App\u00a0 (Selfguided Toscana): where you can find offline tour packages ( iOS and Android platform).<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-3751","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>In Evidence - SELF GUIDED TOSCANA<\/title>\n<meta name=\"description\" content=\"Selfguided Toscana di Bivacco Viaggi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selfguided-toscana.it\/en\/in-evidence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Evidence - SELF GUIDED TOSCANA\" \/>\n<meta property=\"og:description\" content=\"Selfguided Toscana di Bivacco Viaggi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selfguided-toscana.it\/en\/in-evidence\/\" \/>\n<meta property=\"og:site_name\" content=\"SELF GUIDED TOSCANA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SelfguidedToscana\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T12:15:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@matteozamb\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/in-evidence\\\/\",\"url\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/in-evidence\\\/\",\"name\":\"In Evidence - SELF GUIDED TOSCANA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/#website\"},\"datePublished\":\"2019-10-05T11:38:04+00:00\",\"dateModified\":\"2025-06-05T12:15:40+00:00\",\"description\":\"Selfguided Toscana di Bivacco Viaggi\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/in-evidence\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/in-evidence\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/in-evidence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/active-vacation-tuscany\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"In Evidence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/#website\",\"url\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/\",\"name\":\"SELF GUIDED TOSCANA\",\"description\":\"Vacanze Attive in Toscana\",\"publisher\":{\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/#organization\",\"name\":\"Bivacco Viaggi\",\"url\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/selfguided-toscana.it\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/BIVACCOVIAGGISGT-watermark.png\",\"contentUrl\":\"https:\\\/\\\/selfguided-toscana.it\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/BIVACCOVIAGGISGT-watermark.png\",\"width\":134,\"height\":148,\"caption\":\"Bivacco Viaggi\"},\"image\":{\"@id\":\"https:\\\/\\\/selfguided-toscana.it\\\/en\\\/?lang=en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SelfguidedToscana\",\"https:\\\/\\\/x.com\\\/matteozamb\",\"https:\\\/\\\/www.instagram.com\\\/bivaccotoscana\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/matteo-zamboni-258804196\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCBeFXnLAA2CO52fgDSrVx_g\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In Evidence - SELF GUIDED TOSCANA","description":"Selfguided Toscana di Bivacco Viaggi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/","og_locale":"en_US","og_type":"article","og_title":"In Evidence - SELF GUIDED TOSCANA","og_description":"Selfguided Toscana di Bivacco Viaggi","og_url":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/","og_site_name":"SELF GUIDED TOSCANA","article_publisher":"https:\/\/www.facebook.com\/SelfguidedToscana","article_modified_time":"2025-06-05T12:15:40+00:00","twitter_card":"summary_large_image","twitter_site":"@matteozamb","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/","url":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/","name":"In Evidence - SELF GUIDED TOSCANA","isPartOf":{"@id":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/#website"},"datePublished":"2019-10-05T11:38:04+00:00","dateModified":"2025-06-05T12:15:40+00:00","description":"Selfguided Toscana di Bivacco Viaggi","breadcrumb":{"@id":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selfguided-toscana.it\/en\/in-evidence\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/selfguided-toscana.it\/en\/in-evidence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/selfguided-toscana.it\/en\/active-vacation-tuscany\/"},{"@type":"ListItem","position":2,"name":"In Evidence"}]},{"@type":"WebSite","@id":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/#website","url":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/","name":"SELF GUIDED TOSCANA","description":"Vacanze Attive in Toscana","publisher":{"@id":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/#organization","name":"Bivacco Viaggi","url":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/#\/schema\/logo\/image\/","url":"https:\/\/selfguided-toscana.it\/wp-content\/uploads\/2020\/05\/BIVACCOVIAGGISGT-watermark.png","contentUrl":"https:\/\/selfguided-toscana.it\/wp-content\/uploads\/2020\/05\/BIVACCOVIAGGISGT-watermark.png","width":134,"height":148,"caption":"Bivacco Viaggi"},"image":{"@id":"https:\/\/selfguided-toscana.it\/en\/?lang=en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SelfguidedToscana","https:\/\/x.com\/matteozamb","https:\/\/www.instagram.com\/bivaccotoscana\/","https:\/\/www.linkedin.com\/in\/matteo-zamboni-258804196","https:\/\/www.youtube.com\/channel\/UCBeFXnLAA2CO52fgDSrVx_g"]}]}},"_links":{"self":[{"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/pages\/3751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/comments?post=3751"}],"version-history":[{"count":7,"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/pages\/3751\/revisions"}],"predecessor-version":[{"id":15892,"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/pages\/3751\/revisions\/15892"}],"wp:attachment":[{"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/media?parent=3751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selfguided-toscana.it\/en\/wp-json\/wp\/v2\/categories?post=3751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}